What is rapport with customers is important

How to create a good rapport with (difficult) customers in sales

This is especially true when customers are spoiled by saturated markets and great competition among the providers. If there are several good products to choose from, you can choose which one to choose. And even if a buyer is absolutely determined to make a completely objective decision - he will not succeed 100%. Therefore, the importance of the so-called “good line” to future customers and existing customers cannot be overstated.

At the same time, it is poison for the relationship with the customer if the salesperson is in a conversation in his supposedly personable way cramped or artificially works.

To avoid that, we have put together the best tips for a great rapport:

1. Find out more about your interlocutor in the professional networks

This point should be taken for granted, but it is often underestimated. The same applies to professional networks (LinkedIn, Xing, etc.) as to business relationships between people. They are largely business-related, but not exclusively. With a trained eye, useful information of all kinds can be made available in addition to the compulsory educational path and job stations.

How is the potential customer on his Profile photo dressed? Does he smile or does he look serious? How does he wear his hair? Can you see something in the background? In which cities did the candidate live?

Sometimes the profiles contain quotes or sayings that say a lot about the attitude that people can testify.

Of course, these are all details that can be revealing, but often are not. In any case, it is worth taking a look at these profiles. A good rapport is based on various factors. Many of them are unconsciously. Any information you get about someone you are talking to will help you to get them understand. Automatically you will be able to better serve your (potential) customers to adjust.

2. Understand the real persona behind the buyer persona

This point is also about understanding to develop for your interlocutor. This is the only way to create a good rapport. But this approach is more like one concretizedTarget group analysis than the focus on an individual person. Your company is sure to have information on the target group. Ideally, several detailed buyer personas have already been created. Unfortunately this is not always the case. Instead there are often more or less ordered ones demographic data to a single prototype. If this is the case, this data can either be collected first or evaluated for your own needs. For example, it often makes sense to think about which ones Etiquette and Conventions include the position of the interlocutor. A good rapport is created not least by using similar patterns in communication.

It is common practice to be in the industry of your specific target audience to say goodbye or to use the formal term of address? Which Targets brings his or her position with you? Do they suggest that she has time to chat, or does it depend on speed? With which people and in which slang does your interlocutor communicate otherwise?

If you have a specific feel for the different Buyer personas that matters to you, it's almost impossible not to build a comfortable rapport.

Our tip: A focus on this approach is particularly suitable if you fear that a good connection will not come about by itself.

3. Optimize the way you start the conversation and make your conversation partner laugh

A good Start of conversation is the basis for a good rapport. A perfect way to start a conversation is to make the other person laugh. However, this attempt can also fail, namely if it appears artificial or convulsive.

Therefore, don't always ask the same questions or make the same seemingly funny remarks. It stands out when Phrases memorized and jokes have been brought up 100 times. You are welcome to choose at the beginning of a conversation open questionsbut not too generic are. Ideally, they fit into the reality of the conversation partner and 'hit a nerve' with him. If you notice that he is responding positively, hold on to the topic for a moment. A conversation that starts with funny or interesting content is positively remembered and feels less like work and more like free time. The next conversation with you will not be an unpleasant duty but a nice change from day-to-day business.

4. A good rapport also requires seriousness

Just as important for a positive rapport as a pleasant mood is that you have a to be taken seriously Interlocutor. This means that you should always remain serious and have to hit the right time to switch from a nice chat to business. There are also people who feel uncomfortable in the office, even addressing topics from their leisure time. In such cases, a good rapport can also emerge, if only communicated in business becomes. This is how the interlocutor feels that he is being taken seriously and that he is doing his job appreciated. Against this background, it is particularly important to take concerns seriously and not dismiss them. Try to find out in which tone your interlocutor would like to communicate and adapt to it.

5. Stay tuned

Everything you learn about your customer during contact should be remembered or ideally note. A good rapport is quickly lost if the other person gets the impression that your friendliness is only there tactics because you won't remember anything the next time you talked to me. Lots of salespeople just make the mistake 'Hard Facts' or to record directly business-relevant content. If you have additional information about the customer's personality in your documents, on the other hand, you will have a clear advantage.