Why do people hate the elites

Why old elites hate open networks

It is desperate: In the management floors of many companies and in advisory circles, the interactive culture of the network is at most a catchphrase. Instead of using innovations, managers delight in Powerpoint monologues in exclusive circles so that the voidness of what has been said is not immediately noticed.


Executives and so-called keynote speakers chatter their calendar wisdom to the audience at oily congresses and delight in statistics about the digital transformation. What has been said is refined with colorful presentations. “They are reserved for bullet points - short, concise statements ('sentences'). Good thing, thinks the occidentally trained person: The author has to restrict himself to the essentials and formulate it succinctly. But he doesn't, but produces generic sentences that go with everything and say nothing, "criticizes" Zeit "editor Josef Joffe.

Everything that makes good communication is missing.

Regardless of whether it is about social networks or other topics: It is assembly line goods from relevant organizers that are sold for a mere 2,000 euros per participant via glossy brochures and newsletters. The propaganda is presented in high frequency like pork belly advertisements in advertising papers. A culture of open exchange and dialogue looks different. Does that have anything to do with the communication philosophy of the ossified networks of Deutschland AG? Of course not. This becomes clear when you deal with the celebrity interviews that the consultant Alexander Wolf conducted for his book “Secrets of Networking”.

All those discussions that are going on about transparency are an illusion. “It will never be like that. Anyone who works in politics has a support network of people who help you in difficult situations and whom you have to help from time to time. That is always done discreetly and cannot be disclosed, ”said Wolf. The journalist Dieter Kronzucker put it very nicely: Social networks will all pass as quickly as they came. “He doesn't mean that Facebook will no longer exist, but he does mean that the importance we give Facebook at the moment will decrease. Xing, LinkedIn or Facebook are nothing more than online address directories and online photo databases, where you give others the opportunity to find out things quickly. They are not resilient networks. You cannot build friendships and resilient relationships through Xing because you cannot build trust on the Internet. We don't even know whether the Facebook friend even exists, ”explains book author Wolf.

Roped parties love dependencies.

Ultimately, the establishment networkers are concerned with interdependencies. There are clusters, cartels, cliques and cliques that can only develop their power behind closed doors. The structure and logic of the social web complicates the work of the pseudo-elite in politics, business and the media. Open, free and anarchic systems are poison for the control freaks of the old management school. "If the essence of digitization is to make knowledge available to everyone, to break up hierarchies and collaboratively shape change, and this change suffers from the ivory tower executive thinking, how can you get serious ivory tower in 2016 - bring executive formats? That's a meta-banana, ”criticizes the Cologne medium-sized business expert Marco Petracca.

We need access to knowledge, technology, services and ideas in open and networked structures - without ingrained hierarchies and backroom clusters.

The old elites still haven't grasped this. They combine to secure their rule while at the same time disorganizing society.
The more the Internet drives networking forward and everyone is not only the recipient of messages but also the sender, the more the old boys try to set themselves apart in general manager mode, so that there is no excessive penetration of "ordinary" people into the inner world of cliques and Klüngel is coming.
Access to the networks of the rulers remains blocked. To be read in the standard work by Manuel Castells “The Information Age I - The Rise of the Network Society”.

Many organizations continue to function like monasteries.

Aloof from the world and following his own rules, writes the publicist Mark Terkessidis in his new opus “Collaboration”, published in the edition suhrkamp. He means above all authorities and civil servants. The same can be observed in almost all power blocks: Corporations, churches, trade unions, foundations, associations, Xing groups and other circles act as closed systems. The feedback and the reward scenario - promotion, fame, coal - work primarily internally. Once established, routines are maintained regardless of changes in external conditions.

Patronage and ox tour are more important than real participation and transparency.

Anyone who questions this static is disqualified as naive, primitive or esoteric. Rule in small circles only works through the principle of exclusion. Offers for a culture of sharing arise from rhetoric without consequences so as not to endanger traditional hierarchies. "If you want to grant freedom, you have to give up control, otherwise freedom is only simulated," says Terkessidis. In order to stay in the familiar Klüngel circle in the digital world, there are a few nice selfies, activities on Facebook, Twitter and in some Xing groups - nothing more. In purely tactical terms, the established forces on the Internet have grown significantly - their digital competence is still manageable. You can start at this weak point.

We should use digitization and networking to establish platforms and formats for collaborative criticism, so that those in power shed their panties with fears of loss of control. If nothing happens, the old elites will continue to rule.