Who designed the new Slack logo

Excitement over new Slack logo

When an IT service that is used by millions of people every day changes something, it is inevitably a topic of conversation, whether in the office or on social networks. The spectrum ranges from criticism to malice, but there is usually less enthusiasm. The business messenger service Slack, which is used in many companies for internal communication, is also experiencing this.

The trigger is a revision of the logo. Many, who do not like the redesign, even want to recognize a swastika in the new logo - more or less seriously - and are accordingly lively discussing the logo.

The negative space in the new Slack logo makes it look like a whimsical swastika.

Thank you for coming to my TED talk about how the internet has ruined my brain forever. pic.twitter.com/6Mv1FiuJY4

- Eric Scott Johnson (@HeyHeyESJ) January 16, 2019

Other users make fun of them and assume ducks as the basis for the logo:

Many defended the Indian symbol of the swastika, the angled arms of which can point to the left or right. The symbol is not a sign of hatred, but one of religious happiness.

Unpopular opinion: Swastika is good.
Swastika is not a symbol of hate. The sanskrit word svasti means “well-being” and it is a prominent symbol in cultures with hindu-buddhism influences. Nazi swastika is an example of culture misappropriation by westerners. # slacklogopic.twitter.com/9ToQHJCq6c

- Kris Antoni - Toge Productions (@kerissakti) January 17, 2019

When changing the logo, Slack pointed out that the old one had been designed before the service was started. Above all, the old logo contained eleven colors. That often led to mistakes. And if the background wasn't white, it just looked "terrible". "The important thing about a brand is that when people see you, they recognize you."