Why are apples imported to Thailand

German apples hit the Taiwanese market for the first time

Apples are an important fruit for Taiwan. However, due to the tropical weather, most of the apples are imported. Penny Chang, who is responsible for imports at Carrefour Taiwan, explains: "The local apples are grown from October to December, we imported apples for the rest of the season. Apples are a bestseller among all imported fruits. They are considered healthy The red color of apples attracts Taiwanese customers because the color red represents happiness and well-being in Chinese culture. Taiwan has a tropical climate that is not perfect for growing apples, so 95 percent of apples are made in Taiwan imported from other countries. "

As Penny further explains, the most popular apple variety in Taiwan is the Fuji apple, especially in wholesale markets. "At Carrefour Taiwan we try to differentiate ourselves by offering our customers different types of apples. In this way, we give our customers the opportunity to try other types of apples all year round. For example, we have a container with pink in February Lady imported from France to try us in the Taiwanese market. Thanks to the support of the Pink Lady marketing team, who carried out some tasting activities, the apples were sold out within a month. Although Taiwanese consumers still haven't quite got the taste of Pink Lady There has been some positive feedback from customers, but most of them prefer sweeter and crunchier apples. Since most Taiwanese enjoy eating fruit after dinner, it is important that the fruit is as sweet as possible. "

Pink Lady promotion

New Zealand apples are growing in popularity
"Currently, the latest apple crops from the southern hemisphere such as New Zealand, Chile and South Africa are available. Most of the apples left in the northern hemisphere come from the old stock. It is a strategy of Carrefour Taiwan that the fruit is available to customers fresh and seasonal. That is why we are now starting to import apples from the southern hemisphere. Last year in May we had a very good funding program with many different apple varieties from New Zealand. We received a lot of positive feedback and therefore a similar funding plan created for this year, which will start at the end of May. However, Chilean apples are still the most popular in the Taiwanese market, especially the wholesale market. The Fuji apples from Chile are crisp and taste much sweeter than the New Zealand apples. In recent years Years ago, the sugar content of New Zealand's Fuji apples has greatly improved and de That is why they are also enjoying growing popularity. "

"There are two main reasons why New Zealand apples are so well received in the Taiwanese market. First of all, New Zealand is producing many new apple varieties such as Envy, Diva, Posy, Dazzle, etc., which attracts consumer attention and stimulates sales For this year in May we have selected 10 different varieties for sale. In addition, Taiwan has a free trade agreement with New Zealand, so there is a zero tariff policy for New Zealand fruit. This makes prices in New Zealand more competitive than in other countries and for our customers more attractive. "

Difficult import from Europe
But importing fruit to Taiwan is still a challenge, as Penny Chang explains: "Most fruits from European countries are not allowed to be imported into Taiwan due to phytosanitary regulations on Mediterranean fruit flies. Therefore, many fruits are from countries like Italy, Spain , Holland, Poland, etc. are forbidden. Only kiwis from Italy and France and some apples from France are allowed to be sent to Taiwan. "

Without these restrictions, a local importer managed to import some German apples to Taiwan this year. Penny Chang started rolling out some test samples in Carrefour stores to get feedback from customers. "This year the German apples from the Altes Land and southern Germany were finally allowed to be imported into Taiwan. The very first German apples arrived in April, they were imported by a Taiwanese importer called Crown Fruits, and 336 boxes of Prince apples were sent to the Wellcome retail channel The rest of the apples are sold to the wholesale markets. "

Penny Chang and suppliers of Red Prince apples from Germany

"We are looking forward to the next season of new apples from Germany from September onwards. They arrive in Taiwan by sea freight, which takes about 35 days. In the meantime, we are also looking at the cherries from Germany. However, it is not yet certain whether they are coming Taiwan may or may not be imported, hopefully we will be able to buy them in the summer of 2020. If we import the German cherries, they will be transported by air freight due to the valuable nature of the cherries. "

Taiwanese Fruits compared to imported fruits
In addition to importing fruit, Taiwan is also a large tropical fruit producer itself. As the summer increases, the temperature in Taiwan also rises as it is located in a tropical and subtropical zone. "There are already a lot of locally grown tropical fruits. In addition, the price is quite low because thanks to the good weather a large amount of watermelons, melons, mangoes, pineapples and lemons have been produced. All fruits that customers use to cool off in the summer heat can."

"In order to make the imported fruits even more attractive to customers, while there are many locally grown fruits on the market at competitive prices, we focus on the off-season fruits. Like the apples or kiwi fruits from New Zealand. Or we import fruits that are on such as durian from Thailand are not available in the local market. We also import other products such as blueberries, cherries and stone fruits from the USA. We are constantly looking for new cooperation opportunities or new varieties to offer our customers the best and most diverse fruits at Carrefour Taiwan to deliver. "

For more information:
Penny Chang
Carrefour Taiwan
Email: [email protected]


Publication date: