What is a no-letter

no brief, no talk - why briefings are important

Quite often I hear things like: “I have already worked with a graphic designer, but the result was completely different from what I had imagined and wished for.” I have summarized here how I design accurately.

The fact that the collaboration and communication between the designer and the customer sometimes does not work perfectly is, in some cases, simply due to the interpersonal chemistry. In my experience, however, it is mostly due to a completely different matter ... the briefing.

A little digression: imagine you commission a painter to paint a picture for you. How would you proceed Would you just take any painter whose work you do not yet know? Hardly, after all, it should be a beautiful work of art that meets your taste. Since it should hang in your living room and you will see the picture every day, you would most likely look for a painter whose style and works you already know - and who you personally like.

Also, you wouldn't just hire the artist to paint a green picture. You would rather specify a theme: forest, meadow, leaves, abstract shapes or blades of grass - in which direction should the painting go? Where exactly is the painting supposed to hang? Which shades of green do you like? And which style do you like or which suits you and your interior? These are all questions that need to be clarified together beforehand. In this way, ambiguities can be avoided and the hit rate of the result can be increased.

Exactly the same scenario arises when hiring a graphic artist. The more precisely the ideas of the product are clarified, the more satisfied you will be with the end product.