Where would I find your food blog

11 tips for “future” food bloggers

You are considering setting up a food blog and are looking for information and tips. Then you have come to the right place, as I am putting together all of my tips for budding food bloggers here.

Tip 1 - The food blog niche is the most important thing

Everybody knows…

Unfortunately, choosing a niche is probably the hardest part of the job and it's extremely counter-intuitive. Many bloggers think you could still do something here and do something here. There are x examples of how bloggers first develop a blog product and then look for readers for their content.

Conversely, it becomes a shoe. You first have to understand the readers and then you can develop recipes and content.

Ask yourself the questions:

Who is my reader Where is he from? Where does he want to go? What are his fears and problems?

We'll be posting a course here on how to develop a niche soon.

Tip 2 - Your own blog is more important than all social media accounts

Every blogger knows (actually).

The Instagram and Facebook followers actually belong to Marc Zuckerberg. Accounts can be deleted. The advertising is more than funny in places and data protection can not even spell these platforms.

If every blogger worked on his blog for every hour that he shared on his Instagram account Likes, then significantly more sales would be in the blogger's pockets.

Nonetheless, Instagram is a lot of fun and probably 50% of bloggers were Instagram before they became bloggers. But no Instagram pro has fallen from heaven either, so here is a brief summary of the most important tips for Instagram.

Tip 3 - The most important Google tips for food bloggers

The more other websites refer to your blog and your recipes, the better for your Google ranking.

The better you submit your articles, recipes, and content to Google, the better Google will treat you. In my SEO-for-recipes articles I started to summarize all the important things. We use Rankmath Pro for SEO in our food blog love blogs.

The more other Google tools you use, the better Google will find you (e.g. Google My Business).

The more time readers spend on your blog, the higher you will rank.

The faster your website loads, the higher your ranking. That's why we also worked on developing one Recipe plugins involved. It's not a recipe plugin in the strict sense of the word, more like a Gutenberg block. Unfortunately, recipe plugins are often to blame for poor blog loading times. More information here.

The less competition there is for your keywords, the easier it is for you to get good rankings.

The older your blog is, the better Google will find you. Often it just takes 3-6 months to appear in the first 10 ranks on Google.

If something changes regularly on your blog and new pages are added, the better Google will find you.

Search engines like Google will be the most important source for your visitors in the long run. It is relatively unlikely that Instagram will not take the Facebook path. Social media will change faster than the internet itself.

Tip 4 - The most important principles for your food blog name

The name should not be longer than 15 characters, otherwise it has to be abbreviated on Twitter.

The name should be free on all social media and you should also create a small profile everywhere and link it to your blog.

The .de domain should be free. (or at least a .net or .org). For international blogs, .com are also an option.

The name should make a value proposition in your niche without ever seeing the blog. My own name is overrated in my eyes.

No branded name.

No names that 50% of humanity can neither pronounce nor write.

No umlauts, as the internet is still not ready for Äs and Üs.

Tip 5: The recipes in your food blog

Recipes are great content for the internet. Unfortunately, they are free on every corner. Celebrities and existing food bloggers have flooded the market. There must be reasons for another food blog (see your niche). When presenting recipes, the following aspects are important:

  • A recipe overview with a search and possibly also filters.
  • Rich pins for Pinterest.
  • A good Recipe pluginmakes work easier.
  • In addition to the ingredients, more and more food bloggers are also offering the nutritional values.
  • Readers will still be asking for printouts in 2020.

In terms of content, you can offer a lot more. Which ingredients, which not? Where do you shop? How do you prepare everything. What did you try? What do you want to try?

There's a separate article about this here Recipesand SEO.

Tip 6 - your food blog logo

The logo is a matter of the heart and everyone thinks he or she needs one. Yes, and I also had several and paid a lot of money.

A good logo requires different files for printing, on the Internet, a version with a transparent background, a black and white version, one with lettering, one without lettering.

But ... at the beginning it is not necessary.

You can also choose such a logo at the beginning as a great lettering on Google Fonts in, for example, Canva and simply download it as a PNG. You can use this picture as a logo at the beginning and if you have invested more time and energy in the blog, then it makes sense to create THE logo.

Tip 7 - food blogger - decoration & equipment

As a food blogger there is a lot of professional equipment and here are the most important ones in a list:

  • Photo camera (a good cell phone camera is enough for a start, but I don't know of any food blogger who has achieved above-average success with a cell phone over a long period of time)
  • Laptop with image editing programs
  • Softboxes or a photographer's flash
  • Many different backgrounds and substrates (food backdrops) (you can here buy or do it yourself)
  • Decoration such as bowls, bowls, spoons, knives and much more.
  • Your own blog
  • Various social media accounts

Tip 8 - WordPress and food blogs

WordPress.org is currently the best platform for bloggers PUNKT as of 2020/2021

There are alternatives that are simpler or more complex. But the disadvantages that you buy yourself as a blogger with it are considerable. As a blogger with a focus on food, pure blogging platforms such as Ghost or Medium are not suitable because we have to stage the images. More complex systems, on the other hand, do not have simple integrations into typical blogger monetization mechanisms. I've tried Wix, Jimdo, and WordPress.com.

But WordPress isn't perfect. It gets better and better, but also more and more complicated.

To start blogging, a simple account at wordpress.com is sufficient at the beginning. There you can try out a lot of everything. I also start there. But WordPress.com is too small at some point and you have to migrate the content out of there. Some service providers do this for free if they earn something elsewhere. Depending on the complexity between 100 and 200 €. You can also do it yourself and then it's time-consuming.

A small overview of the things you need to run your own WordPress blog:

  1. Hosting provider - Here is a little tutorial on how to install a food blog based on WordPress.
  2. Database
  3. E-mail address
  4. domain
  5. SSL encryption
  6. WordPress theme - We use Astra in combination with Gutenberg if possible.
  7. A Pinterest integration with rich pins
  8. Legal: Imprint & Privacy Policy & Cookie Policy, Comment anonymization
  9. A recipe plugin
  10. A good cache plugin
  11. A good CSS file minimizer
  12. A good password
  13. Optional: backup, reporting, a blocker for images that are too large, image optimization,

Further articles here on the blog:

Tip 9 - earning opportunities - how and how much does a food blogger earn?

Food blogging is fun, but there are also opportunities to generate income from it. There is no one answer to the question, but there are a few rules of thumb.

A food blog with around 20 to 50 articles and less than 10,000 followers on social media brings in around € 5,000 a year.

A food blog with around 200 articles, around 1 million visitors a year and over 100,000 followers is already a small media company and should bring in € 20,000 - € 50,000.

The upper limit is open. But then the line becomes blurred.

Here is a short list of monetization options:

  • Creation of customer-specific content with product placements
  • Guest contributions to customers or magazines
  • Social media campaigns (e.g. sponsored posts)
  • Product recommendations on your own blog (sponsored posts)
  • Affiliate marketing, for example on the basis of Awin, Digistore or Amazon
  • Voucher marketing for certain brands with individual discount vouchers, such as Bloggername10
  • Automated banner advertising on the blog
  • Annual royalties through VG Wort

More blog articles on the topics:

Tip 10 - food blogger archetypes

As a food blogger, you have to be an extrovert and always use social media platforms to spread your opinion with your face in the camera.

I would say “no”. There are several archetypes of bloggers:

  • The entertainer who is just extremely entertaining. Out of whichever reasons.
  • The expert who is very familiar with a topic, e.g. nutrition or intolerance, and publishes lots of tips and assistance.
  • The learner who describes their way of learning something and who takes the reader with them.
  • The food porn creator with outstanding pictures
  • The model with, for example, its own farm

The boundaries between these archetypes are floating and I don't want to rule out that there are other types as well.

But even as an introvert you can find and expand your niche here. In fact, I would say that the majority of bloggers I know are more introverted.

Tip 11 - no stress

Food blogging is not without it. The decision to run your own food blog and “exhibit” yourself on the Internet is more like the beginning of a journey than the end. Often you are motivated by your environment or animated by Instagram and suddenly you have to “deliver” in addition to your studies, job, family and household. Many bloggers and Instagrammers also report feeling intimidated by other accounts that appear very confident.

But don't let that drive you crazy. There will always be a blog that

... better pictures,

... more followers and likes,

... more collaborations,

... more comments

has and that's okay too. You are the boss in your niche and the pressure only comes from within.

Instagram, for example, is structured like a drug. The more you use it, the more confirmation you get and of course Instagram tries to “force” you to more posts and more interaction, but it can also quickly lead to frustration.

Food blogging doesn't have to be a lonely thing either, because there are enough like-minded people. They are usually not so easily recognized on the street, so at Telegram, at a time when it wasn't yet hip to go underground, we founded the Foodblogliebe community in order to exchange ideas and simply have fun outside of Instagram . Here is the link to the group and the app.

We look after food blogs with up to 50,000 visitors per month for a flat rate of € 35 per month. From 50,000 visitors these are individual web projects. Click here for our offer.

What does a food blogger do?

Food bloggers love to deal with culinary topics like drinking and eating and they write about them on their blogs. You write blog posts about recipes, diets, restaurants or even food. They are considered trend scouts and trendsetters. With the advent of social media, maintaining and interacting with a community has become more and more important. In contrast to a magazine, every blog has a very personal touch and often its own path. Successful blogs or influencers often have several hundred thousand followers who are interested in the content.

How do you become a food blogger?

Many slip into the topic and almost no one is a pure food blogger. The subject of food is often associated with photography or special diets. They all share the desire for a certain degree of independence and independence. There are very young food bloggers who start at school, but also retirees who are gradually letting the world participate in what they do.

Are all food bloggers female?

No, the majority of food bloggers are female, but similar to cooks, there are also very good male food bloggers such as, for example Leon.

What is a food blog?

Food blogs are themed blogs that are often based on WordPress and run by a food blogger. The content is often recipes, nutritional advice, instructions and tests. Niches are baking, vegan or vegetarian, but also weight loss and intolerance.