How does Google prevent click fraud

Click fraud is real

ADWARY stops click fraud

ADWARY is the solution against click fraud at Google Ads and offers you complete transparency and comprehensive protection. The specially developed methodology reliably detects invalid and fraudulent clicks on the basis of a large number of indicators, consistently prevents attempts at fraud and provides clear evidence.

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Every single Google Ads click is recorded in order to be able to react immediately to click fraud.

24/7 monitoring

ADWARY continuously checks all clicks on your Google Ads ads - free of charge and regardless of the number of clicks.

Realtime dashboard

The dashboard provides a real-time overview of the likelihood of fraud for the clicks on your Google Ads ads.


Regardless of whether there is a high probability of click fraud or a high number of clicks - ADWARY informs you about everything important immediately.

Analysis & detection

Our intelligent algorithms separate real potential customers from scammers, click farms and bot networks.

Real-time detection

Every incoming Google Ads click is analyzed by ADWARY in real time and the probability of fraud is assessed.

Bot detection

Bots cause over 40% of Internet traffic. ADWARY recognizes those who are used for click fraud.

Behavior analysis

Human or machine, honest users or fraudsters - ADWARY analyzes behavior and blocks fraudulent Google Ads clicks.


Where do the clicks come from and are they plausible? ADWARY determines the access locations and blocks invalid clicks.

ISP detection

Fraudulent clicks are often made by certain Internet service providers, so that ADWARY blocks them.

Cross customer detection

Attacks on our customers' Google Ads campaigns are immediately used by ADWARY to protect your campaigns.

Pattern recognition

ADWARY scans and detects suspicious patterns in the clicks of your Google Ads ads in order to prevent these clicks.

Retrospective analysis

The stored data is continuously subjected to a retrospective analysis in order to reevaluate previous clicks.

Machine learning

ADWARY constantly learns how click fraudsters behave and automatically adapts the detection to new methods.

Automatic defense

Regardless of the cause: As soon as a fraudulent click is detected, the ad for this IP is no longer displayed.

Competitor blocking

Defense against competitors who click on your ads, deplete your advertising budget and thereby attract your customers.

Bot blocking

Bots and bot networks are also used for click fraud - and are reliably excluded by ADWARY.

Click farm blocking

Blocking of click farms that are paid for by competitors, for example, in order to damage your Google Ads budget.

Proxy blocking

ADWARY also reliably detects the disguise of fraudulent clicks via proxies and blocks such clicks.

IP blocking

Automatic blocking of IPs if they register invalid clicks. If necessary, blocking of entire IP areas.

Cross-Domain Blocking

Fraud information is exchanged across all of the projects and domains you have created and used for blocking.


The regional allocation of clicks enables ADWARY to identify suspicious regions and block IPs from them.

Range blocking

IP areas from which click fraud is registered are completely blocked in order to save valuable space on the blacklist.


Clicks from IPs from external and internal blacklists, which are constantly updated, are blocked immediately.


From monthly reports to detailed information about a single click, everything is available.


Detailed reports show all fraudulent activities and serve as reliable evidence of click fraud.

Click Forensics

A large amount of data and detailed information on the context of use can be called up for each individual click.


The data can be downloaded as lists for further processing or to request reimbursement of costs.

More features

Useful features and sophisticated solutions - easy to use.

Easy setup

The self-explanatory set-up process enables quick use of ADWARY and all its advantages.

E-commerce compatible

ADWARY can be integrated into the common e-commerce platforms and thus offers reliable protection for online shops.

CMS compatible

The ADWARY tracking code can easily be installed in almost all available content management systems.

Free monitoring

ADWARY offers free round-the-clock monitoring, analysis and evaluation of every single Google Ads click.

Account sharing

Colleagues, customers or an agency can access the dashboard and the results via personalized releases.

Any number of users

In your ADWARY account you can create any user who can make changes or create projects.

Desktop & Mobile

Whether PC, laptop or smartphone: ADWARY is easy to use on all devices via the browser.

Google Tag Manager

ADWARY's optional client-side tracking can be used with or without a Google Tag Manager.

Google MCC compatible

ADWARY also enables the use of the Google My Client Center (MCC) to protect accounts and campaigns.


You can protect as many domains as you want. ADWARY does not limit the number of domains.

Server side tracking

The data collection for the analysis does not require JavaScript, but takes place directly on the ADWARY servers.

Client side tracking

In-depth analysis of user behavior with the optional, javascript-based client side tracking.


Taking into account the provisions of German and European data protection is an essential part of ADWARY. Among other things, the anonymization of IP addresses and the waiver of the creation of personal usage profiles ensure maximum functionality, taking into account the GDPR.

GDPR compliance

As a German provider, we are subject to the GDPR and the BDSG (new). Therefore ADWARY fully meets the requirements of the data protection guidelines of Germany and the European Union.

Privacy by design

ADWARY observes and consistently fulfills the principles of "Privacy by Design" and "Privacy by Default". As a result, we do not collect any sensitive data within the meaning of the GDPR and thus protect you and your users.

Waiver of user profiles

The aim of ADWARY is exclusively to evaluate the fraud probability of clicks. Therefore, no personal data is collected, processed or stored in the analysis process.

IP anonymization

The anonymization of IP addresses is the basis of the analysis process, so that these are only saved in a shortened and encrypted manner. This means that it is not possible to draw any conclusions about the individual user.

Server location Germany

The processing and storage of the data takes place in Frankfurt, Germany. We use the high-quality, highly secure and highly available cloud infrastructure from Amazon Web Services, Inc.

Data processing contract

The processing of data in the order can only be implemented in compliance with data protection regulations if a contract for order processing is concluded in advance. The contract is electronically available for you.


Companies from a wide variety of industries use ADWARY for data protection-compliant prevention, analysis and defense against click fraud.

In our highly competitive industry, click fraud occurs again and again. With ADWARY we are comprehensively protected against attempted fraud at all times.

The massive click fraud was immediately uncovered and clearly proven with ADWARY.

Trust is good, control is better. Thanks to ADWARY, we actually have complete control over the clicks transmitted, so that click fraud is a thing of the past for us.

All attempts at fraud are prevented immediately and consistently. This noticeably increases the efficiency of our campaigns.

Click fraud is recognized immediately and stopped immediately. This allows our campaigns to develop their full potential.

ADWARY protects our campaigns so that we only pay for real clicks from really interested users.

ADWARY analyzes each of our clicks in real time and reacts immediately to suspected fraud. This effectively prevents click fraud.

With ADWARY every click is analyzed in detail. Therefore, click fraud has no chance with us.

Click fraud can wreak havoc. We are therefore very happy that we have a reliable solution in use with ADWARY.

Ensuring traffic quality in compliance with data protection regulations is extremely helpful and reassuring for us.


In order to determine the extent of click fraud, we recommend free monitoring, with which you can analyze Google Ads clicks on up to 10 different domains. If you want to permanently prevent fraudulent or invalid clicks in the future, choose one of the paid options. The bookable variants only differ in the number of ad clicks analyzed for blocking. The monthly payment method offers maximum flexibility, while the annual payment method offers an attractive discount.
All prices net plus VAT.

Free monitoring

€ 0 monthly

  • permanently free
  • 24/7 real-time monitoring
  • 10 projects
  • 10 domains
  • 10 Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Register now


€ 19 per month

  • 1.000 Ads clicks / month
  • 24/7 real-time monitoring
  • automatic fraud prevention
  • Unlimited projects
  • Unlimited domains
  • Unlimited Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Book now


€ 49 per month

  • 10.000 Ads clicks / month
  • 24/7 real-time monitoring
  • automatic fraud prevention
  • Unlimited projects
  • Unlimited domains
  • Unlimited Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Book now


€ 149 monthly

  • 50.000 Ads clicks / month
  • 24/7 real-time monitoring
  • automatic fraud prevention
  • Unlimited projects
  • Unlimited domains
  • Unlimited Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Book now


from € 249 per month

  • from 50,000 Ads clicks / month
  • 24/7 real-time monitoring
  • automatic fraud prevention
  • Unlimited projects
  • Unlimited domains
  • Unlimited Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Inquire now


according to the arrangement

  • individual Google Ads click volume
  • 24/7 real-time monitoring
  • automatic fraud prevention
  • Unlimited projects
  • Unlimited domains
  • Unlimited Google Ads accounts
  • Chat support
  • Email support
  • GDPR compliant

Inquire now