How does self-obsession come about

Me, my great life and the culture of self-obsession

At some point you seem to run out of breath and Cheryl prepares the counterattack. What breathtaking stories she has to tell - about the sleek new Audi R 8 that her husband has just bought for her to console her for the shameless lies of the tabloid press that convicted her husband with completely irrelevant photos taken with a telephoto lens. "Really, I've told you enough about myself now," "Posh" chides himself with a touch of altruism - as if Cheryl had been constantly digging for even more spicy details. “That's enough of me. How's it going with you? Tell me what you think of my book. "

What matters in this example is whether you get it or not - and that in turn is decisive for your position on the ego trip yardstick of 1 to 10. The 1 stands for people who know a little about the world around her - except for fashion and celebrity gossip - and her own circle of acquaintances. The other extreme 10 stands for people who are hopelessly in love with the only person in the world who really matters: you.

When you've got that down, there's still hope. If not, you are probably the female equivalent of the professional footballer - because of the good comparison possibilities, we want to stay in this microcosm - who howls to his teammate: “My wife constantly complains that football is more important to me than our marriage. We've only been playing together successfully for three seasons. ”Let's be honest: It's not just the footballers and their wives who have made themselves comfortable in a bubble of self-love - we are all in the same mood.

Culture was once the sum of people from different origins who celebrated the best creative achievements together. Meanwhile we have become so self-obsessed that all of our creativity has fallen into the mindless gully of Facebook and Twitter expires. There we “chat” with our 650 best friends 24 hours a day.

Bonmots like "I'll stay in bed all morning and sip my seventh cup of coffee" are chirped with excitement.
“I'm wearing a really funny hat and I'm on vacation at the foot of the Tramuntana ... Chancellor Angela Merkel goes on a cycling holiday and is staying with two bodyguards in the same hotel “could be another post.
“My new Audi R 8 gets the first dent in a chase with a German paparazzo”, someone rages with rage.

"Cheryl, guess what, my best friend bought the millionth copy of my biography ... oh, and by the way, recently I became the" Friends of Max Clifford“Joined the foundation to support needy celebrities,” our lady would blurt out blissfully.

Not everyone is enthusiastic about Facebook, although the fans are clearly stealing the show from the opponents. I have to admit that I'm still a social community disbeliever (at first I wanted to say “virgin in terms of online platforms” but that could have been misunderstood….)

A global “We're leaving Facebook day” at the beginning of summer turned out to be a huge flop. At least one US comedian wondered what impact a greater success of the campaign would have had: "The stock values ​​of large pharmaceutical companies have risen rapidly today," reported the Prozac manufacturer Eli Lillyafter millions of online users threatened to leave Facebook, in a note about personal rights.

The comedian continues: "The stock exchange traders assume that a large number of former users worldwide could be traumatized overnight - because of the realization after waking up that they actually only have a handful of friends - or even fewer."

In addition, you can no longer control who is watching everything when you create your latest profile update and publish the latest private anecdotes in posts - personality investigators who are specifically on the Internet love such things. For example, a waitress in a branch of a pizzeria chain in the USA was recently fired for posting on Facebook how little tip she got. Her bad boss once surfed over to her and took her at her word. The story is true, although I have no concrete evidence for it.

Overall, you can also look at it from a practical point of view: Everything that concerns people keeps them away from the street and that serves public order. It is the age-old "bread and games" strategy, which was first mentioned by my favorite Roman satirist Juvenal 100 BC - and which was revived in the 19th century with regional flair in Spain: Under the motto "bread and toros" one has fun themselves with bread and bullfighting.

Who can know what the millions of people around the world would be up to if they weren't so harmlessly busy posting their posts and tweets online, updating their profiles and generally browsing decadent social communities.

Perhaps they would deal with real culture, with music, literature, painting, sculpture, gastronomy - or even with wine growing. Then what would all the rest of us do? Things are good the way they are. Thank you very much. Everything chirps wonderfully!