Where does our B2B data come from?

Guest article in Marconomy: Integrative data management and predictive marketing

| Generally

Integrative data management enables relevant data points to be brought together and used for predictive marketing and sales. But where does relevant B2B data come from? And how do you curate your own, existing data? Our colleague Isabel Thormann describes six steps in the B2B marketing magazine - this is about contribution.



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