Where does our B2B data come from?
Guest article in Marconomy: Integrative data management and predictive marketing
Integrative data management enables relevant data points to be brought together and used for predictive marketing and sales. But where does relevant B2B data come from? And how do you curate your own, existing data? Our colleague Isabel Thormann describes six steps in the B2B marketing magazine - this is about contribution.
5 tips for print mailings in the B2B marketing mix
Some prejudices against print advertising still persist in the online marketing world: digital advertising is cheaper, can be customized and played out better. Print mailings, on the other hand, are out of date, imprecise and can only be ...
Three questions for Udo Scheindel from Scheindel Consulting
Part 5 of our series of interviews with industry insiders follows today. Small and medium-sized companies are currently facing major challenges. Customer needs have changed due to the corona pandemic. How do you pose as ...
It depends on the perspective
125 years of X-rays - even today you can still be "x-rayed" in Würzburg - in a completely different way "The X-ray has probably gone crazy", one would say about him, thought Wilhelm Röntgen himself about his ...
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